What is the Performance Marketing course?
Performance marketing is results-first marketing: every rupee of spend is tied to a measurable outcome like a lead, install or sale. Performance marketers work across Google, Meta and other channels, using data and testing to lower cost per acquisition and scale profitably.
This program brings together paid search, paid social, tracking, landing pages and analytics into one funnel-focused skill set. You'll learn to plan campaigns around business goals, measure the full journey and optimise for return on ad spend.
Why learn Performance Marketing in Thane?
Thane has grown into one of the Mumbai Metropolitan Region's busiest hubs for startups, retail brands, real-estate firms and service businesses — and almost all of them now hire for digital skills. Learning locally means you can attend practical, mentor-led sessions without a long commute into South Mumbai, and apply what you learn to the kind of local businesses you already know.
Thane's mix of established companies and fast-growing local businesses creates steady demand for people who can run campaigns, manage social media and understand analytics. Studying here keeps you close to that job market while you build your portfolio.
Thane is well connected by local train and road, so learners from Mulund, Ghodbunder Road, Kolshet, Wagle Estate and surrounding areas can attend classroom batches conveniently. Prefer to stay home? The same program is available live online.
Who is this course for?
Thane students in our batches typically include college students from nearby campuses, working professionals looking to switch or upskill, shop and business owners who want to market themselves, and freelancers building a client base across the MMR.
- Marketers who already know some Google or Meta ads
- People targeting well-paid performance roles
- Freelancers and agencies managing budgets
- Founders scaling their own paid campaigns
Performance Marketing course curriculum
Here's what the program covers. The curriculum is kept editable and up to date, and your mentor will adapt pace and examples to the group.
- Funnels, KPIs and unit economics
- Channel selection
- Budgeting for ROI
- Advanced Google Ads
- Advanced Meta Ads
- Cross-channel planning
- Pixels, tags and conversion tracking
- Attribution basics
- Analytics reporting
- Landing page structure
- A/B testing
- Improving conversion rates
- Scaling profitable campaigns
- Dashboards and reporting
- Optimising ROAS
What you'll be able to do
By the end of the course you'll have practical, portfolio-ready skills:
- Plan full-funnel campaigns across channels
- Set up tracking and attribution
- Optimise landing pages for conversions
- Run structured A/B tests
- Manage budgets across platforms
- Report on ROAS and cost per acquisition
Career applications
The skills from this course apply to real roles and opportunities such as:
- Performance Marketing Executive
- Paid Media Specialist
- Growth Marketer
- Freelance Performance Marketer
Learning options
You can attend classroom sessions in Thane, or join the same program live online. Batches run on weekdays and weekends so you can pick timings that fit study or work.
Admission process
- Enquire — share your details via WhatsApp or the form.
- Free counselling — we understand your goals and suggest the right batch.
- Confirm your batch — pick timings that suit you.
- Start learning — begin hands-on from day one.
Personality development included
Relevant programs include a personality development component — communication skills, interview confidence, presentation and workplace soft skills — so you're not just skilled, but confident and workplace-ready. Ask our team which package it applies to.
Related courses in Thane
- Digital Marketing course in Thane
- SEO course in Thane
- Google Ads course in Thane
- Meta Ads course in Thane
- Social Media Marketing course in Thane